Mr. Bernard Wofford, Director of Marketing
The Greene Turtle
408 York Road Towson, Maryland 21204
Dear Mr. Wofford,
I enjoyed chatting with you yesterday at the Mid- Atlantic Business Conference about The Greene Turtle's need to promote its brand to Gen Y. Enclosed you will find a Prospectus I have prepared that outlines the benefits of using a social media website to promote local and regional businesses to Gen Y consumers.
You pointed out yesterday that The Greene Turtle has established a niche with its Gen Y consumers already as a well-known bar in the Towson area, but noted that you don't only want to establish your name as part of the local bar scene, but also as a respectable establishment for families and friends. I believe that Proximity can help you reach this image with the utilization of reputable advertising on a social media website to achieve your goal.
We will be able to provide you with comprehensive surveys and focus groups to help you create this image as a restaurant that caters to family and friends. Our marketing consultants can help with the advertising of your business to market to Gen Y consumers on both Facebook and Twitter. Our research has shown that promoting the Greene Turtle as an interactive fan page will yield more customers, than just using a banner advertisement alone.
I invite you and your team to attend a focus group session on Gen Y's brand image of The Greene Turtle at Proximity's Towson office on Monday May 10th. After the session, Proximity team members will be able to answer any questions you may have and assist you with exceeding your marketing goals.
Sincerely,
Shannon Folderauer
Associate Media Analyst
April 25, 2010
Mr. Bernard Wofford, Director of Marketing
The Greene Turtle
408 York Road Towson, Maryland 21204
Dear Mr. Wofford,
I enjoyed chatting with you yesterday at the Mid- Atlantic Business Conference about The Greene Turtle's need to promote its brand to Gen Y. Enclosed you will find a Prospectus I have prepared that outlines the benefits of using a social media website to promote local and regional businesses to Gen Y consumers.
You pointed out yesterday that The Greene Turtle has established a niche with its Gen Y consumers already as a well-known bar in the Towson area, but noted that you don't only want to establish your name as part of the local bar scene, but also as a respectable establishment for families and friends. I believe that Proximity can help you reach this image with the utilization of reputable advertising on a social media website to achieve your goal.
We will be able to provide you with comprehensive surveys and focus groups to help you create this image as a restaurant that caters to family and friends. Our marketing consultants can help with the advertising of your business to market to Gen Y consumers on both Facebook and Twitter. Our research has shown that promoting the Greene Turtle as an interactive fan page will yield more customers, than just using a banner advertisement alone.
I invite you and your team to attend a focus group session on Gen Y's brand image of The Greene Turtle at Proximity's Towson office on Monday May 10th. After the session, Proximity team members will be able to answer any questions you may have and assist you with exceeding your marketing goals.
Sincerely,
Shannon Folderauer
Associate Media Analyst
enclosure
Folderauer S